Choosing a Good Personal Trainer

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Step 1:
Is Personal Training
Right for Me?

Step 2:
Get Certified

Step 3:
Get Ready to Run

Step 4:
Launch Your Business

Step 5:
Working with Clients

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Train Clients
(coming soon!)

“If you are uncomfortable with the concept of selling yourself, pay close attention to Step 5.” (about me)

What Clients Look for when Choosing a Good Personal Trainer

Handling the Inquiry Call

You've made it to Step 5 of our personal training guide.

This section starts with understanding what prospective clients are looking for when choosing a good personal trainer. If you are looking for a personal trainer, check out our directory.

Topics in this section include:

       Handling the Initial Inquiry Call
        The Introductory Consultation

        Personal Training Forms
            Agreement Form and Policies
            Medical Questionnaire
            Liability Waiver
            Client Performance Tracking
            Workout History
            Activity Log

        Should You Date Your Clients?
        Tips for Keeping Happy Clients

personal training forms personal trainer forms find a personal trainer

The Inquiry Call

Choosing a good personal trainer usually starts with making contact with a trainer. When you receive the call it is important to remember that you are being evaluated, so make sure you answer the phone in a professional manner.

Never answer the phone if you are working with a client. That makes you look very unprofessional to both your prospect and your client.

Voice Mail

If you don't have voice mail, you should get it. Make sure you have a very professional, informative and easy to understand message that identifies your business and states that you are busy training clients.

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Your Objective

Remember your prospect's objective is choosing a good personal trainer, but your objective is to qualify the prospect and schedule a free introductory consultation.

How do I qualify a Prospect?

You need to ask them questions and really LISTEN to their answers. The biggest mistake people make when handling prospect calls is going into overdrive with the sales pitch. Its a turnoff. Here are some questions that you should mix into the conversation:

How did you hear about me?
Do you currently workout?
Where do you workout?
What are your trying to achieve by working out?
Do you have any medical conditions that might prevent you from working out?
My clients currently pay $60 per session, does that work for you?

Try not to make it sound like you are drilling your prospect for information. Practice mixing these questions into a conversation by role-playing with a friend. Keep practicing until you can do it and still sound natural.

The purpose of these questions is to make sure the prospect works out near you, is medically able to work out, and can afford your services. There is no point in going further if any of these conditions are untrue.

Make a Date

If the prospect is qualified, your next objective is to schedule a free introductory consultation. Open up your calendar and set a date and location to meet.

Its important to set the prospects expectations for this session. Many prospects have shown up all ready to workout and have been disappointed.

As we will see in our next page, the introductory consultation is about gathering all the information you need to design a training program.

Insider Tips

I promise on my voice mail to return calls within 4 hours during business hours. This urgency makes people feel like their call is important. I've had prospects tell me how impressed they were with that.

- Janet, Redondo Beach CA

Next Page: The Introductory Consultation

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