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How to Convert Email Leads?

I get quite a few leads for my personal training business through email. I know how to get the appointment booked if I deal with the person over the phone or in person, but email is tricky. I was wondering how you deal with email inquiries.

Prospects are always asking for prices or saying it sounds like something they would be interested in but the lead always seems to fall through.
Not sure how to qualify through email?

Comments for How to Convert Email Leads?

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by: Noel Lyons

I like to think in terms of suspects, prospects + clients. When you have "a lead" - all you've done is convert a suspect to a prospect.

You now need to give them a taster of WHAT you do and HOW you do it. Think how you might be able to enroll them on an ecourse or deliver a series of special reports. What would the take-up rate be? That will give you an indication of how many you might be able to convert to an initial meet.

The trick is to deliver good content intermixed with offers and promos (and only you can discover the right balance which works for you). Too many fit pros have big lists which they fail to segment, or make too many offers (or none at all), plus even using the terms "list, lead" etc we forget we are dealing with real people who should be treated as such.

Finally keep telling stories about the people you have helped (get your list to relate to them) and collect testmonials (before + after case studies) and use them everyone. Be sure to tell your list how much you want the same for them.

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