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Marketing My Niche

by Erik S. Beard, CPT
(Savannah, Ga)

Hi, My name is Erik S. Beard, CPT.

I have been in fitness for quite some time, I have become a trainer in the recent years and would like to know how to grow my business. As well as find out how to market to those that are overweight/obese?

Especially, in a time when the economy is so bad... Please help.

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marketing to obese niche
by: Anonymous

Hi,
I would like to market to niche also and have had the same questions so if you come up with a way pass the info. I am also a club manager up here in Michigan and am considering running a special only for individuals that are 35lbs or more over weight and I would advertise it for the first 15 to call and reserve a spot. I would through a press release (they are free), facebook, and if the owner of my gym would allow me to send out mass postcards to the community.

Another program I am running is a $60/60 days plan. This is an exercise prescription pad that I have passed out to doctors to give to their patients and then the patient can come into my gym for 60 days for only $60. The problem I have not seen anyone come in with this. I think it is a great program just can't figure out how to get the people through the doors! Hope some of this helps and if you have any ideas pass them along!

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