Maximizing Your Personal Trainer Email Signature

by Noel Lyons
(London, UK)

There are two main aspects to marketing your fitness services: Value and Visibility

One way to promote your business to a highly targeted market, without spending a penny, is by utilizing an attention-grabbing e-mail signature line when you send emails to your clients. If you don't have an email list, you should start collecting addresses from your face to face clients as well as people who visit your web site.

If your email signature line only contains your name and contact information, you're missing out on advertising to e-mail recipients that have opted for communications from you. After all, these people are key members of your network, and your signature line is the perfect unobtrusive space for a unique promotional pitch!

Try weaving-in these tactics within your signature line:

Highlight what you offer.

Offer an incentive for recipients taken a specified action.

Play with eye-catching fonts and colors.

Use less than 64 characters/line so that words don't wrap to a new line.

Write a "signature" for different categories of recipients.

Change your signature copy frequently.

Never miss a chance to get your fitness business noticed!