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“If you are comfortable talking to strangers you will pick up clients easily. The rest of us have to try these techniques and conquer our fears.” (about me)

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Promoting Personal
Training Businesses

Everybody wants to jump straight to the marketing campaign and web marketing when promoting personal training businesses. Its probably because it is the easiest way. You design an ad and pay somebody to run it. But the fact is effective personal training marketing takes a lot of work that you can't just outsource to somebody else.

Start with the Product

Before you can focus on promoting personal training services, you need to make sure that you are consistently providing quality services. If your clients are happy, then they will talk about you. And don't be afraid to ask them to tell their friends.

Give them something to talk about

People like to talk. And they like to think they are getting a good deal or a unique service. Differentiating your service from other trainers will get you talked about. Try one of these techniques:

Give your clients training and nutrition program available on the web for free. By sending them weekly workouts, menu plans, and grocery lists you provide lots of personal service with very little effort.

You will be surprised how effective web marketing can be and all of these functions are standard feautures of our Complete Training System for Personal Trainers.

Allow your client to bring a friend and train them together as an introduction. Make sure you go through the initial consultation first. This is the easiest marketing campaign you will ever run.

Give your clients a sports drink at the end of their workout occasionally. Its a simple gesture that they will remember.

 

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How do I get the first few clients?

Getting the first client is always tough. But if you have been following our guide and practicing on friends, they won't really be your "first" client. So once you get over that, you can feel more confident to go out and get them.

If you work in a gym, walk around and talk to people. Offer to spot them. You don't have to give them the hard sell. A lot of times you only need to mention that you are a personal trainer and they will ask you questions.

People will respond better if you don't try to sell, but try to help instead. If the person responds to your help, remember to give them a business card after spending a few minutes with them.

Targeting Niches

If you are promoting personal training services to a targeted niche market (seniors, kids, athletes, etc.), you need to go where those groups are. Try running a marketing campaign offering a free monthly class at a senior center, or go and offer to work with local coaches to help condition their athletes. By doing things for groups for free, you will gain exposure and a chance to convert the individuals to clients. One trainer In Australia started by working out with the Rugby team, the next season he was the official trainer for the team. Not a bad side job!

Be a Giver

Often the best way for promoting your personal training business is promoting personal training in general. You can do this by organizing an event that raises money for a good cause or get involved with or sponsor a local 5K/10K run. By being a good ambassador for the industry, people will notice that you are different. Don't be surprised if you start to see referrals.

Next Page: Liability Insurance

Navigation Guide:  Home Page / Step 4 Index / Promoting Personal Training



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