Running a Fitness Boot Camp

by Wasiah
(Atlanta, GA)

I am newly trained & new to the business. I reside 20-30 minutes from downtown Atlanta in a small yet growing community of professionals and it just so happens that in my area there are no "advertised" boot camps being held.

I spoke with the coordinator of the parks & recs in my county and she is very excited about me possibly starting a camp. It is 80/20 which I love and I have numerous parks to choose from, what I love about the county is that they do not allow two people to offer the same thing.

My question(s) is/are what is the difference between a regular strength class & a boot camp. I know boot camp are expected to be more challenging and exciting changing up daily but what else is different?? Is it a "if you can teach a class you can run a camp" theory?? Also what are the best ways to advertise a camp aside from the rec center website/flyers?? Is "fitness" camp a better title or are people drawn to the "boot camp" title experience?

Any advice or suggestions would be greatly appreciated.

Wasiah