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What Niches Should I Consider

by Charity
(Pueblo, CO)

I'm a 28 year old math and science teacher. I have a personal trainer, participate in speed skating and I am the captain of the local roller derby team. In high school I participated in track, cross-country and swimming. I'm energetic and enthusiastic. What would be a good niche for me to look into?

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Help Finding A Niche
by: Machelle Lee The Invisible Gym Mobile Personal Fitness Training

Hi Charity,

Answer the following questions below. Your answers will help you find your niche!

1. Do you have certain personality traits that make you different from other personal trainers?


2. Do you have specific knowledge or education that makes you different or unique from other trainers? What are they? Perhaps you have experience with coaching or counseling, or have vast experience training tri-athletes? Perhaps you have experience working with people with limited vision, blindness or other disabilities. It is important to spend some time to think about the skill set you bring to our industry and how it might make your services unique.


3. What specific segment of the population do you want to serve? Why? We know that many personal trainers are open and capable of working with anyone who can pay for their services, but do yourself a favor and identify the type of person you really enjoy working with? Seniors? Baby Boomers? Stay-at-home moms? Athletes? Corporate executives? Overweight teens? Post-rehabilitation? Women? Men?


What is your potential client’s income level?


Can your target population afford your services?


Where do your potential clients/customers live?


What clubs/organizations do your potential clients/customers belong to?


Do you teach a specific training protocol? For example, if you like to teach power lifting, you can pretty much guarantee the older senior market is not going to be a population you will want to target.


Who is already working with this target market and will they be your competition?


What are your competitors’ strengths?


What are your competitors’ weaknesses? (Hence, what are your opportunities?)


How do you differ from your main competition?


Why should “client A” work with you instead of someone else?


Why should “client A” refer clients to you?

Good luck:-)

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