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How do I get clients?

by Stephanie S.
(St. Petersburg, FL)

Personal training is very new to me and I'm getting very frustrated with trying to sell training. I'm a part-time certified personal trainer at a women's only gym. I've only been trying to get clients for a month and I have had no luck. I feel like I've tried everything. I've talked to members about their fitness goals while doing their measurements, but they say they can't afford a trainer. I set up a raffle table offering free 1 hour training and a $20 gift card to Subway. I charged a dollar to members who wanted to enter the raffle and only one member participated. I've tried doing free quick 15-minute circuits and no one was interested. I've passed out buy one get one free session coupons and they were just thrown away. I don't know what else to do. Any help would be greatly appreciated. Thanks!

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marketing
by: Megatron

Stephanie, what kind of gym do you work at? I found that the best way for me to get new clients was just to keep asking for referrals. In fact 50% of my new biz was from referrals. I would remind my clients to please send me anyone they knew that might be interested in training.
You may want to look at training in people's homes as well.
Market yourself the best you can. Working part time will make it hard on you (kinda like working part time in real estate) and you really need to jump in with both feet in order to succeed.
Also, drop off your business card at local dr's and chiropractor's office.
Finally, if you're gonna run a raffle, here's how I would do it.
Instead of making them by in, ask them to give you a name of someone that might be interested in training. Ask for a name and number and call those new people.

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Online tools
by: Anonymous

Have you tried to market yourself using online tools like Thumbtack.com? I believe what they do is send you customer leads and you get to pay per referral. Other than word of mouth I've been hearing this is a great way to get new customers at a pretty low cost. Good luck

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