It doesn't matter if you are working for a big chain or running your own business, if you don't know how to attract and retain clients as a personal trainer you are in big trouble.
But you can to learn how to do it.
Every new personal trainer struggles with getting new clients. And there are many people trying to sell you the "secrets of success". So how do you really breakthrough the barrier and become comfortable with selling yourself?
There is no shortage of people who will try to sell you their secrets to success. In fact, we get emails every day of the week from these guys. And we just laugh at how somebody might pay $1800 to spend a weekend with some self-proclaimed fitness guru. After the end of the weekend, the big secret revealed was to send thank you notes to your clients. We tell you all that for free.
So How Do You Sell Yourself
Let's assume that you invested in your education and you are providing valuable services to your personal training clients. How do you attract new clients?
1. You need to leverage technology to bring in the leads, and
2. Leverage technology to close and retain the sale.
What does technology have to do with getting personal training clients? First off you can easily win the local search engine war for your business. The internet has become a huge source of referrals for successful trainers and getting to the #1 position on Google is ridiculously easy if you are willing to put in a little effort.
Secondly, to close the sale you can offer great value added services to your clients like professional meal planning and goal tracking online tools.
And the best part is that the tools are very inexpensive. So skip the fitness gurus, and check out the great tools for training clients both online and offline. You will soon see how easy it is to be the top trainer at your gym or to turn a new client into a loyal client (and long term revenue stream).
How do you Attract Personal Training Clients?
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