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How do I market myself


Hi everyone! I don't know how to advertise myself regarding personal training for people who want to do it at their homes. I got cetified many years ago through NFPT but my certification has lapsed and I have to go through the process like any new student. I know all the ins and outs of bodybuilding since I've done this for a long time, even before I went and got certified so training others because of the lack of knowledge or how is not the problem here. I placed an ad in Craigslist but so far I haven't got any responses. Any ideas?

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same here
by: Anonymous

This is something I would like to know also, I did the craigslist ad, I did flyers and business cards but I didn't get any response, I got 2 response from craigslist by posting everyday. If anyone can I am sure both of us would really appreciate it

Get Certified
by: Anonymous

First, get a reputable certification that you can brag a little about. You need to be able to promote yourself. Work with some clients for free. Just practicing on yourself is a turnoff. Determine your niche and locale. Don't try to be everything to everyone. Marketing can be fairly inexpensive if you limit yourself to a responsible locale. Put up flyers. Write press releases. Offer Groupons. I'm running a program to train 5 people for free who are 40+ for a triathlon this summer. Scatter 4-5 business cards wherever you go (not a pile), even in bathrooms, especially if you want to work primarily with same sex. I also offer a few classes each week that the general public can purchase, but as a value-added product, I give them to my personal training clients for free. I also got certified through NASM as a Fitness Nutrition Specialist. I am a NSCA-CPT and specialize in working with women, seniors, and special populations--people who are obese, in wheelchairs, have asthma, arthritis, diabetes. And I make house calls.

Here Are Some Ideas
by: Steve Epperson

I understand completely how you feel. My name is Steve Epperson. I've been a personal trainer and exercise therapist for over fourteen years. My small studio is located in one of the poorest areas of the country, Las Cruces, New Mexico.

When I fist started training, I felt the same frustrations. I went out and got my certification. I studied and developed my skills as a personal trainer. Then, like most trainers today, I had trouble finding clients. You see, ACE, NASM, ISSA, etc. teach you skills to become a good trainer. Unfortunately, there exists this giant black hole when it comes to educating you about how to actually build a clientèle.

This has opened up a whole industry for the fitness marketing gurus. They wait for the most opportune time--usually when you are low on money and wanting to quit altogether-- to pounce on you and your wallet. They will promise you things like a "six-figure income." They'll tell you that after you buy their "course," you'll have more clients than you know what to do with. Don't fall for it.

I have laid out for you some free marketing suggestions on my blog

It's in testing phase right now. If you go and check it out, I expect you to give me some feedback. I think that's fair, since I am laying out, step-by-step all the marketing that has kept me in business for the last fourteen years.

Look, I wasn't going to plug my site, but you need a place to start. Get on it and let me know what you think. Copy/paste this domain:

You need to start making money yesterday. Start marketing now.

Also-- If the moderators haven't kicked me off this site for plugging mine-- i will be contributing more here. Be looking for more posts from me. Thanks, and go get some clients.

App has helped me grow
by: Anonymous

One method that I began using what a new app called SpherEx. It is only for iPhones which is not great. But it allowed me to share workouts with my clients. Every time my clients would complete that workout, my name is attached to that workout forever. So basically their friends see that they are completing my workouts. It has really helped getting my name out there. I can also my workouts private so only the people i share them with can see them.

Online Presence
by: Ricky BurnAlong

I find that using online platforms to market yourself allows potential clients to become a little more comfortable with your style, personality and process.

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